AI Insights · Timothy · July 2022
Top 5 Social Apps Performance on Android in Russia Q2 2022
In Q2 2022, leading social apps on Android in Russia, including VK and TikTok, showed varying trends in weekly downloads and active users, with TikTok Lite and Likee also seeing significant engagement.
In the second quarter of 2022, the top social apps on Android in Russia demonstrated diverse performance trends. Here’s a closer look at the weekly downloads and active user metrics for the leading five apps, based on data from Sensor Tower.
VK: music, video, messenger maintained a strong presence with weekly downloads ranging from approximately 144K to 197K. The app observed its highest downloads at the end of March and a steady decline towards June. Weekly active users remained robust, fluctuating slightly but peaking at about 68.5M in mid-June.
TikTok experienced a downward trend in weekly downloads, starting at around 196K at the end of March and dropping to about 132K by the end of June. The app’s weekly active users also saw a slight decline over the quarter, from roughly 28.9M to 27.4M.
TikTok Lite - Save Data showed a more stable download trend, with weekly downloads varying between 112K and 133K. Active users for TikTok Lite saw minor fluctuations, maintaining a range from about 3.5M to 3.9M throughout the quarter.
Likee - Short Video Community had varied weekly downloads, peaking at approximately 139K at the end of June. The app’s active user base demonstrated a consistent increase, rising from about 3.1M at the end of March to over 4M by the end of June.
Lastly, zenly - your world maintained steady weekly downloads, fluctuating between roughly 100K and 149K. The app’s active users grew steadily, starting from around 2.8M at the end of March and reaching approximately 3.1M by the end of June.
For more detailed insights into the performance of these apps and other market trends, visit Sensor Tower.